CLASSIFICATION OF CONSTRUCTION FIRMS IN TURKEY BY USING MILES AND SNOWS’ TYPOLOGY

Aynur Kazaz; Bayram Er; Serdar Ulubeyli; Burcu Ezgi Ozdemir

doi:10.5755/j01.ee.26.2.3807

Authors

Aynur Kazaz Akdeniz University, Antalya, Turkey
Bayram Er Akdeniz University, Antalya, Turkey
Serdar Ulubeyli Bulent Ecevit University, Zongıuldak, Turkey
Burcu Ezgi Ozdemir Akdeniz University, Antalya, Turkey

DOI:

https://doi.org/10.5755/j01.ee.26.2.3807

Keywords:

Strategy, Strategic Management, Strategic Planning, Miles and Snows’ Strategy Typology, SWOT Analysis

Abstract

Even though many construction firms neglect a formal strategic management system, this does not mean that they lack a strategy or strategic management. Every firm has some specific goals and somehow they achieve them to maintain within the sector. This paper presents a study that aims to classify construction firms in Turkey according to their strategies. For this purpose, a SWOT analysis was applied to 50 large-scaled construction firms to define their current positions and then the correlation with their primary goal was examined. The results revealed that the surveyed firms can be categorized as defenders, prospectors and analyzers according to Miles and Snows’ Strategy Typology.

DOI: http://dx.doi.org/10.5755/j01.ee.26.2.3807

Author Biographies

Aynur Kazaz, Akdeniz University, Antalya, Turkey

She is an Associate Professor of Construction Management Division in Civil Engineering Department at Akdeniz University, Turkey. Her areas of academic expertise include construction management, total quality management, and labour productivity. She is the author of many papers published in professional journals and conference proceedings.

Bayram Er, Akdeniz University, Antalya, Turkey

He is a doctorate student of Construction Management Division in Civil Engineering Department at Akdeniz University, Turkey. His areas of academic expertise include construction engineering and project management.

Serdar Ulubeyli, Bulent Ecevit University, Zongıuldak, Turkey

He is an Assistant Professor of Construction Management Division in Civil Engineering Department at Bulent Ecevit University, Turkey. His areas of academic research interests include project management, subcontracting, and labour productivity. He has published many papers in various scientific journals and proceedings.

Burcu Ezgi Ozdemir, Akdeniz University, Antalya, Turkey

She is a graduate master student of Construction Management Division in Civil Engineering Department at Akdeniz University, Turkey. She is working as a construction engineer in a private construction company. Her areas of academic expertise include construction engineering and project management